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05September

How Can Digital Marketing Help Businesses Grow?

Many business people feel that the traditional marketing is fading away. Despite, where your audiences are present, one important thing to be noted is that – the impact of digital technology on consumers is increasing drastically, showing high positive signs.

Digital marketing is an online marketing technique that allows organizations to market their products and services through website, social media, and other digital platforms.

Digital marketing isn’t simply another platform for advertising your products and services. It has the potential to transform the way your business would reach and engage the targeted customers. Digital Marketing is one of the extended marketing platforms to build your brand presence in this digital era.

Now, digital marketing has become an integral part of the overall marketing plan for most of the businesses. Business organizations find it difficult to ignore the need to incorporate digital marketing strategies in their businesses. Digital marketing strategies provide business organizations with the best chances to survive in the competitive world, compete with their competitors, and grow.

Read further sections to get a clear understanding of digital marketing and its role in building better businesses.

Digital Marketing – Simplified
Are you tired of trying traditional marketing strategies? Several business owners out there feel the same when they share their experience with traditional marketing.

It is difficult to estimate the number of people who noticed, and were influenced by traditional advertisements. Also, these conventional ads are time-consuming and require a huge amount of investment.

But then, with the development of technology and digital platforms, most people have started going online. At a high level, digital marketing can be defined as advertising through digital channels, such as social media platforms, search engines, websites, email, and even through mobile applications.

Even small and medium businesses are doing everything to keep up their pace in this digital world. For instance, mom-and-pop businesses have started changing their business models to an online one or boosting up their existing efforts by using digital marketing strategies. This is done to capture a growing and lucrative marketplace through online.

Digital marketing enables every business organization to thrive successfully by attracting targeted audience online. Most often, this marketing strategy would spell the difference between a successfully running business and a failed one.

Even though you receive tons of traffic on a daily basis, it wouldn’t help your business unless it gets converted to leads or sales. Digital marketing is more affordable, flexible, and most importantly engaging when compared to traditional marketing methods. Even the top-performing and mid-sized business organizations are enhancing the business practices, and increasing the business engagement through digital marketing.

Digital Marketing – An Integral Approach
Digital marketing has branched out into numerous verticals depending on the platform and audience. When the marketing activity focuses only on SEO or SMO, it may not yield great results. But why? Its simple, Digital Marketing is an integrated approach that encompasses SEO, SMO, SEM, SMM and a lot more. In a nutshell, Digital marketing should be considered as a holistic one that must be backed up with content-rich website and social media profiles.

May it SEO, SMM, or eMail marketing, having relevant, attractive, and engaging content for the buyer earns trust for your brand.

More the content is attractive, longer the customer spends time on your website. Your content would influence the clients in the information era.

Digital marketing can be classified into the following types, namely,

        Social Media Marketing (SMM)
        Search Engine Optimization (SEO)
        Search Engine Marketing (SEM)
        Pay-Per-Click Advertising (PPC)
        Content Marketing
        Affiliate Marketing
        eMail Marketing

Among these, below are the five main verticals that are to be focussed by every business. Some verticals are important for local and offline businesses. Other digital marketing domains are effective for online businesses.

SEO / Local Search Marketing Location-based marketing is a combination of website optimization for search results and search engine’s algorithm. This is true in case any search engine, where the businesses are listed out with mapping and location information. You can also list out your phone number and website address. SEO techniques like off-page optimization, on-page optimization elevate your website visibility to the desired target audience. Almost 90% of the search engine traffic comes through Google. Optimizing the website as per recent algorithm update is prerequisite for every site to stay high on search results.

Search Engine Marketing – Ever wondered, how Google or any search engine works? Simple, it’s through paid ads. As the digital arena is becoming much crowded, its mandatory to promote your site. The frequency cap may differ depending on your business model. Since people use search engines to make their purchases, it is high time that you make a strong online presence through SEM, as it drives relevant traffic to your site. There are several professional SEM experts out there who can help you build, develop, and optimize the SEM strategy for your business.

Content Marketing – Content plays a prominent role in building your business. This marketing strategy revolves around providing information to your prospective clients by addressing their problems or pain-points. Build content for the user and not for the product. Your content is a great pulling strategy to drive traffic and make audience stay with your page for longer durations. Every business organization is trying to sell, but those who can provide relevant information for the users are the clear winners. Even though, it is imbibed in every aspect of Digital Marketing, Content Marketing is a strategy that provides useful content for the user in the form of blogs, whitepapers, social-media content, e-book, etc.

Social Media Optimization – This is one of the smartest marketing techniques used mainly for Brand Awareness. Everyone uses and talks about the social media, but the flip side of it is, it can be difficult for business organizations to integrate social media with their business objectives. The social media goal changes from platform to platform, depending on your business nature and the client’s attitude towards the respective medium.
The most important aspect of using social media for a business is that, it strengthens the bond between your brand and the buyer, thereby letting you achieve repeated sales.

e-Mail Marketing – A passive platform that reaches your end-user in a personalized way. The email opening rate, as great as 93% on weekdays, helps to communicate with the audience personally. Essentially, email marketing is all about building a firm customer base – a list of customers and prospective clients. Several marketing professionals and business magnets consider eMail strategy as an ideal one for business marketing, which works in the long run effectively.

A good marketing campaign gives your organization the chance to establish and grow your brand in the right way. An ideal ad campaign is a healthy marketing mix of synergized  strategies. Adhering a holistic approach would help to build your business in the long run.

Would you want to have an astounding brand presence in digital? Feel free to contact us to get it started!

It’s time to get into the Digital World!



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